Looking Back at 2025… and Sprinting into 2026
A New Year Message from Tonka Sports
2025 was a wild ride, wasn’t it?
Tariffs kept shifting. Ocean freight rates did cartwheels. Factories asked for price increases mid-production, and every brand felt the squeeze between rising costs and customers who “just want the price from two years ago.”
We were happy to be right by your side as you navigated it all. Together, we launched that sharp new uniform line, seamlessly shifted production from China to Pakistan for your lifestyle brand, and set the stage for an epic 2026 with those game-changing custom lacrosse shafts.
Yet somehow, amid all the noise, we watched dozens of you ship incredible product—standout football jerseys, outerwear that actually keeps people dry, high-performance lacrosse balls built for training, sleek new bags, and accessories like those fresh batting gloves no one knew they needed until they held them in their hands.
We were honored to be in the boat with you—rowing hard when the seas got rough, trimming the sails to catch every opportunity, and yes, sometimes just keeping the coffee flowing and the snacks coming during those late-night brainstorming calls.
Now the calendar flips to 2026, and the New Year feeling is in the air: that clean-slate energy where everything feels possible again.
This is the moment to ask yourself:
Where can we find an extra 3–8 points of margin without sacrificing quality?
How do we shave a week off shipping times so we’re first to market next winter?
Which new category have we been dreaming about but never had the bandwidth to chase?
Can we finally simplify the procurement mess and get back to designing great gear instead of chasing factories?
Whatever your 2026 resolution is—more margin, faster turns, bolder launches, cleaner processes—we’re here for it.
Because at Tonka Sports, our only resolution stays the same every single year:
Make your product dreams come true.
Hardgoods, softgoods, accessories, completely new categories—we’ve got the factories, the freight lanes, the tariff work-arounds, and (most importantly) the team that treats your brand like it’s our own.
The market outlook for 2026 looks strong. When the snow finally melts and the grass starts growing again, shops will be hungry for fresh products - and we will be there to support you.
Let’s make sure your best ideas are on the shelves (and selling out) when that moment arrives.
Here’s to a 2026 filled with sold-out pre-books, smoother-than-ever supply chains, and gear that makes people fall in love with the outdoors all over again.
We can’t wait to build it with you.
Happy New Year,
The Tonka Sports Crew
P.S. If you’ve got a big (or small) product dream you want to make real in 2026, hit reply or schedule a quick call. Coffee’s on us, and the first round of “what if…” is always the most fun.
